PRODUCT BRIEF

Created the world’s fastest race wheels for XCO, equipping S-Racing athletes with the ultimate race bike for the 2024 Paris Olympics. After 2 years of gathering insights from S-Racing athletes, refining dozens of carbon layup iterations, and conducting extensive field testing and feedback analysis, the Control SL TEAM evolved a legendary race wheel into the ultimate choice for elite XCO racing. These wheels, in 5 months, have multiple World Cup podiums and two Olympic Silver Medals.

ROLE // PRODUCT MANAGER & GRAPHICS DESIGNER

Led pivotal decisions, maintained product trajectory, designed graphics and packaging for premium experience, and meticulously tailored every detail to enhance the rider experience for S-Racing athletes and Limited Edition Wheels recipients alike.