PRODUCT BRIEF

Create and launch new product line for Roval’s mountain bike trail segment, launching 3 entirely re-engineered wheel sets to market: Traverse HD, Traverse SL II, and Traverse Alloy.

ROLE // PRODUCT MANAGER

Directed product team through key decision moments, collaborated with marketing to produce assets and copy specific to the identified rider group, designed and delivered product education presentations to key market stakeholders and groups.